There is no universal strategy for growing your Instagram account. There are, however, a few practices that will help you reach a larger audience and get free Instagram followers.

You can craft your own Instagram marketing strategy to increase your followers using the following tactics:

–  Make your bio more appealing

Nowadays, it is becoming more and more challenging to attract people’s attention on social media. That’s why you should utilize any opportunity.

Start with Instagram bio, make it eye-catching and informative, and include the following elements:

• An overview of what you do
• Personal touch
• A call to action (shop, learn more, contact us, etc.)
• A link

–  Figure out when is the perfect time to post on Instagram

There is no standardized answer to when to post on Instagram to get the most engagement. But there are some methods to determine the best time for your followers and manage your Instagram marketing.

Use Insights from your Instagram business page. For example, to find out when your target demographic is the most active.

– Study how Instagram’s algorithm works

Initially, Instagram users were concerned about the transition from a chronological feed to a sorted timeline. The average post has been viewed by 50% more people since the change.

Interest, timeliness, relationship, frequency, following, and usage are the six criteria that determine what appears on each person’s timeline.

– Experiment with content

Over time, Instagram has added a variety of new ways to share information on the network, like reels, carousel posts, etc. Mixing content up with different sorts of material is one of the best strategies to get more followers on Instagram since it allows you to reach and engage with a wider audience.

By varying your Instagram content, you can reach people with a wide range of interests, which helps you increase your Instagram following.

– Make excellent captions

Great Instagram captions keep people’s attention after they’ve been drawn in by beautiful photos. Captions enable you to add context or details to your content.

– Use hashtags

Hashtags are essential when you want to gain more Instagram followers. When people tap on the same hashtag from another post, it makes your content discoverable via search or filtering.

– Don’t underestimate collaboration

Influencer marketing can be another method for increasing your Instagram following. You can pay influencers to promote your brand if you have the funds. Collaborations also allow you to demonstrate your values and personality by association. The companies and people you align with and support say a lot about your brand.

– Add a link to your Instagram profile from other platforms

Make it simple for people to find your Instagram account. Link to your Instagram account:

• Email footers
• Your website
• Bios on other social media platforms
• Social media posts from team members
• Collaboration with others through partnerships or influencer campaigns is another great way to gain Instagram followers.

As you can see, there are plenty of Instagram growth strategies. And being aware of them and understanding trends will definitely help you to get more followers on Instagram.