when running your business
Gain insights into what your website visitors enjoy and is gaining clicks, and what’s losing conversions
Track trends and reoccurring events in your data thanks to comprehensive data analytic reports
- Keyword Research
- Tracking Website
- Heatmaps Visitor
- Traffic Onsite
- Monitoring Traffic
- Analysis Session
Google Analytics is one of the most valuable data analytics tools that you could use for your business. It allows you to track the traffic on your website geographically, create online campaigns, and monitor the search terms bringing in your traffic.
Google Tag Manager
Google Search Console
Another valuable tool to use, Google Search Console goes into a great deal of depth when it comes to your website. With the help of this tool you can not only find out how many people are visiting your website, but how it is they’re finding it, be it through organic searches or advertising.
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Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
Google Analytics is used to track website performance and collect visitor insights. It can help organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics. Small and medium-sized retail websites often use Google Analytics to obtain and analyze various customer behavior analytics, which can be used to improve marketing campaigns, drive website traffic and better retain visitors.
The page tag functions as a web bug or web beacon, to gather visitor information. However, because it relies on cookies, the system can’t collect data for users who have disabled them