It is one of the most commonly used digital marketing channels as this tactic results in quality lead generation that is achieved in a short amount of time.
This is a model of internet marketing in which advertisers pay a fee every time a specific advert is clicked. Google Ads Agency Dubai offers a way to direct visitors who are Google searching for your product or pay Per click marketing service to your website – an ideal Lead Generation tool.
PPC is commonly linked to Google Advertising, however as technology has evolved, so too have PPC opportunities. Today, PPC advertising is available not only through Google but also on Facebook, Twitter, LinkedIn and Pinterest. Each platform provides access to a different type of customer so it’s well worth considering the use of more than just one of the platforms above for your PPC marketing services in Dubai activity.
1
PPC ads reach audiences cost-effectively
Pay-per-click advertising campaigns allow you to have total control of your budget, targeting and ad placements. With ongoing PPC campaign optimisation, you’ll quickly find the sweet spot between budget and results.
With our PPC advertising services you’ll never pay for ad impressions or reach. You only pay for clicks, so you’re fully in control of your budget.
2
PPC ads provide instant traffic
While organic marketing efforts are focused on getting your content on the first page of Google, PPC advertising slots are already there – so why not take advantage of them and start generating business?
Climbing the organic search rankings for keywords can take months. Organic growth is necessary for building a long-term brand, but sometimes there is a need for more instant results.
3
PPC ads drive warm leads
PPC ads allow you to reach the right people at the time they are actively searching for what you are selling.
Not only will you pay per click but your product will be put in front of users who are already interested in what you have to sell.
4
PPC ads lead to positive ROI
Everything that can be measured, can be improved and monetised.
Unlike many other advertising options, PPC campaigns are easy to measure, which means that you can improve your ads until they produce a positive ROI.
5
PPC user data helps your SEO strategy
You can test your keyword strategy in PPC before committing to long-term SEO strategies.
Where organic keywords are largely hidden due to privacy, there is no such restriction with a Dubai Best paid marketing company, which means you can get a full overview of the keywords that convert and at what percentage and cost.
This means that PPC keyword data can be directly fed into organic search marketing (SEO)
6
PPC ads don’t depend on algorithm changes
Unlike content marketing and SEO that depends on search engine algorithm updates, PPC advertising offers stability.
PPC algorithms rarely go through high-impact changes, meaning you can quickly judge how your current and future campaigns will perform based on previous metrics.
7
PPC ads offer multi-layered targeting options
PPC advertising puts metrics like user’s ages, locations, and interests at your fingertips, making it easy to target specific customer profiles locally and globally.
Even better, as you experiment with PPC campaigns, you’ll be able to see what kind of users respond to your campaigns, and what platforms those users use, so you can hyper-target different audiences on platforms where they convert best.
8
PPC user data benefits your social media strategy
An integrated PPC campaign across search and social can reduce the cost per acquisition while converting significantly more customers than standalone PPC campaigns. This is because you will get more cross-channel customer data that can be combined strategically to improve your campaigns further.
Google Ad & PPC Campaign Management Services in Dubai UAE
Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns
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ADD PPC KEYWORDS
Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
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ADD NEGATIVE KEYWODS
Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
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SPLIT AD GROUPS
Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
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REVIEW COSTLY PPC KEYWORDS
Review expensive, under-performing keywords and shut them off if necessary.
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REFINE LANDING PAGES
Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.
Nearly 80% of marketers say Dubai Paid advertising Company is a huge driver for business.
We can help you get there.